Why building a single customer view isn’t as easy as you might think
We all know why a single view of your customer is important, especially if your business operates through several non-integrated brands, platforms and sales channels, so we’ll say no more on that. So...
View ArticleWhy a single customer view is essential
In our last post we spoke about the challenges of building a single customer view. Phew, that sounds hard. So why bother? Well, this turns out to be quite a short conversation. If you don’t have a...
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