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Why building a single customer view isn’t as easy as you might think

We all know why a single view of your customer is important, especially if your business operates through several non-integrated brands, platforms and sales channels, so we’ll say no more on that. So...

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Why a single customer view is essential

In our last post we spoke about the challenges of building a single customer view. Phew, that sounds hard.  So why bother? Well, this turns out to be quite a short conversation.  If you don’t have a...

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